How to pick the first three metrics for a new dashboard

A dashboard with twenty charts answers no question well. Teams that start small keep reading the dashboard after the first week.

Pick a growth metric, such as new sign-ups. Pick a retention metric, such as the share of users active after 30 days. Pick a revenue metric, such as monthly recurring revenue.

Review the three numbers in your weekly meeting. When someone asks a question the numbers cannot answer, add one chart and name its owner.